There’s a lot more to marketing videos than perhaps meets the eye. They are a culmination of messaging, branding, and understanding your audience. Marketing videos ultimately have the goal to broaden their reach, convert sales and retain customers, but there are many ways to do this. From explainer videos and FAQs to a product demo video and case study films. These tried and tested methods help to improve the customer experience and build brand loyalty. At Gnu we are an end-to-end service including the distribution of your video. From script to screen we work hand in hand with you to make sure your message is heard AND, more crucially, remembered.
Creatively, there’s such a vast array of options available to you that it can be hard to know where to start. We advise that you look at your competition first and see what they’re doing. How are their audiences engaging with their offering and how can we improve that? It might be exploring something completely at the other end of the spectrum or it could be that they have the right message but the wrong approach. From here, we can explore options together using our insight and experience to create the most effective films.
Video advertising is a very specific approach, it’s a much more direct form of selling. Usually, video advertising will be on paid-for platforms such as PPC, YouTube pre-rolls, TV, and even public spaces. Video advertising comes under the video marketing umbrella. Using videos in marketing as a whole is usually part of a larger marketing strategy that encompasses a variety of approaches that can be used across all social media, as well as, the more traditional platforms. Video marketing is about getting to know your company, your brand, your culture, and your product or service.
Video marketing is extremely important in today’s marketplace. Very few marketing platforms or communication arenas don’t offer accommodation for video and with good reason. Year on year video marketing strategy statistics show increasing reliance on film and animation to effectively broaden audience reach and convert sales. 86% of businesses now use video as a marketing tool, 61% of marketers plan to increase their spend by 61% on video and it’s because 86% of marketers say video has helped them increase traffic to their website. 84% of marketers say video has helped them generate leads. 83% of marketers say video has increased dwell time on their website. 78% of marketers say video has directly helped to increase sales!
If you are creating more than one video then a video marketing strategy is a very valuable tool. It will allow you to map out your sales funnel, evaluate your video performance, and help refine future videos to increase efficacy. If you don’t know where you want to go how will you know when you’ve got there? At Gnu Films we offer support to help create effective video strategies across a variety of industries and businesses.
All marketing strategies need content. Currently digital video content is the most in-demand asset for all marketing strategies. A video content agency will help you to identify important messages within your current campaign and highlight information that new and existing audiences are looking for. They will help you to produce creative assets that your target demographic will actually want to engage in as well as help you identify where to place this content. Driving your audience to your site is only half the battle, what do you want them to see when they get there? Get in touch to find out more.