Video Marketing Strategy

Video Marketing

 

Plan for Success

 

There’s a lot more to video marketing than ‘just’ making a video. Social media platforms aren’t a magic bullet, they’re a space where your audience lives and they have A LOT of content to choose from. So what’s needed is a strategy to raise awareness, create engagement, qualify the lead and drive them to your final destination – whether you’re a circle or a triangle, one size doesn’t fit all. 

Breadcrumb
Breadcrumbs

Scattered far and wide, they are the kindling, and it’s known as breadcrumbing, laying a trail to your door. They require little investment of time or money for you and your audience.

Teasers
Teasers

Time to add the gunpowder. A great way to evaluate which flavour breadcrumb worked the best as well as an opportunity to expand on what you’re offering.

Main Film
Main Film

Let’s light the fire! The trail has led them this far, so now they are invested in watching the whole film. This means higher SEO from full watches as well as a higher chance the viewer will ‘share’.

Analytics
analytics

Check for embers. This is as important. Unfortunately, marketing is not a magic bullet. Fortunately we can learn how to refine your approach and increase your return on the investment.

Click on the images below to see examples of our support materials

Teasers

Cutdowns

Infographics

Infographics

Postcards

Postcards

Gifs

Gifs

A video strategy can improve the inadequate distribution of a promotional film by identifying the most effective channels and platforms to reach the target audience, and proving the optimised content.

To help you create a breadcrumb trail straight to your door we produce a plethora of content from scratch or to support your existing materials.

Social Media Assets

Based on original creation bespoke to the client brand.

Social Media Assets Ratecard

Social Media Toolkit

The following are based on a support kit to accompany an existing film or animation, stand-alone asset costs upon request.

Social Media Toolkit

We have curated packages designed to support your video to take the pain out of planning. Just fill out one of our video briets and pick a package, we’ll do the rest.

If you’re looking for something more bespoke then get in touch and we’ll help you to craft a campaign to meet your needs. We even provide a pay-per-click service to help you set up your ads. Strategy has never been so well planned.