Video Marketing for the Education Sector


Video for the entire education sector


As a trusted and well-seasoned video and animation company, we understand the importance of dynamic and engaging content in the education and academic sector.

From university prospectus films to campus guides, teaching module videos to alumni case studies, our team of experts creates visually stunning and informative videos that make it easy to reach students, teachers and stakeholders alike.

Our videos support the new age of education by helping to make it more accessible, facilitating remote and asynchronous learning, and providing a rich and immersive learning experience.

For education software companies we showcase software, apps and learning tools to help new enrollers navigate. For further education and the academic arena, we support the importance of all the issues you face from publishing to sustainability.

We understand the education marketplace is competitive and understand how to help you stay relevant in this ever-changing space. Video is the future of education, leading to smarter sales, simpler planning, optimised learning and better academic outcomes.

At Gnu we are an end-to-end video service including distribution and video marketing strategy to help make sure your video works in the way you want it to.

Click on the images below to see examples of our Education Sector videos

Billabong Testimonial
Deloitte Testimonial
Milton Keynes Chamber Commerce Testimonial


How can video marketing be used to promote educational programmes or courses?

Video is one of the most effective marketing tools out there today for all industries, and the education sector is no different. Whether providing a course overview or reassuring nervous potential new students, the education sector can use video marketing to its advantage.

Try creating an animation to promote a particular course, covering its main topics, the benefits of taking the course, and what career paths the course can take you. Or how about a testimonial; a fun and relaxed chat with real students about their experiences on the programme, what they liked best and what they want to do next. What about a live-action promo film following the students as they embark on their exciting new course, highlighting all of the benefits! The options are endless!

If you need any more ideas, or already have one (we’d love to hear it!), send us a message via our contact form, or give us a call on 01604 422911 and we’ll help you make the best educational promotional video you’ve ever seen 😉

What are some best practices for creating effective video content for the education sector?

First, you need to define and understand your target audience, whether this is prospective students, their parents, stakeholders or staff. Tailoring your content to meet their needs and interests is very important. Video isn’t one-size-fits-all, what appeals to your stakeholders may not appeal to your students.

Using engaging visuals that stay in line with your brand is the next step, we will work with you to develop a style that appeals to your target demographic whilst keeping your brand at the forefront of their minds. The length of your video is more important than you may think! As we’re sure you’re more than familiar with, attention spans are getting shorter and shorter (pay attention Jimmy), so we need to ensure your video is short enough and engaging enough to hold your audience’s attention long enough to receive your full message. Your video production company will be able to guide you here and find the best solution for your needs.

Lastly, don’t be afraid to take the leap and make the video fun! Targeting younger demographics means creating engaging content is essential to appeal to their interests and hold their attention. Whoever your demographic, education facilities are a bubbling hive of personality, so let that personality shine through.

How can we measure the success of our video marketing efforts in the education sector?

Well, that all depends on what your marketing goal was!

For example, if the goal was to encourage higher attendance from students and parents on open days, then measuring the video’s analytics and the overall attendance against previous years will let you know if you’ve been successful. You’d want to look at the views, engagement and click-through rate (CTR) of your call to action inviting parents and students to sign up for your open days and compare it to the attendance in previous years.

If there has been a higher amount of sign-ups coming from your video CTA, and most importantly an increase in attendance, you’ve succeeded!

At Gnu, we offer both video production and marketing services, to help make sure you get the most out of your video! So if you’re wondering where to start or have any questions, let us know! We’ll be more than happy to help 😊

Can you provide examples of video marketing campaigns you have developed for the education sector?

Yes, Sir! (Get it? We’re sorry…).

We wouldn’t be a very good video production company if we couldn’t! We have made a variety of videos for the education sector over the years, all for a range of budgets and timeframes!

Check some of them out right above these FAQs!


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