Product demo videos come in all shapes and sizes aimed at explaining and promoting both products and services that your company offers. Videos are a great way to explore what’s on offer and how it might work for your audience. From animation to filming there are a variety of approaches. At Gnu Films we offer an end-to-end service that includes presenter-lead product demos, voice-over lead videos, interviews, and testimonial formats as well as animated explainers. To pick the right approach you need to look at your company culture and brand and how your audience likes to receive their information. Get in touch to find out more.
Making a product explainer video uses the same approach as any other corporate film. First, you need to identify your key messages; what’s the most important thing they must take away from this video? Don’t overcomplicate the message, stay focused on the key points. Product explainer videos must be uncomplicated and easy to process as this helps to retain the knowledge and your brand message. Talk through what approach to take with your video production company to find the right solution for you.
A product animation video is a video designed to focus on the functionality of your product or service, as well as USPs. It can be a presenter-led demonstration or an animated explainer.
Product demo video production can be video, graphics, or animation. To work out which one is best for you have a chat with your video production company. Animated explainers are traditionally used extensively within the service industry or technology companies. They are great formats for explaining a complex process made simple. But this doesn’t mean that you can’t use them to demonstrate physical products and how they can facilitate the needs of your audience. Check out our portfolio page to see some examples.
How much a video of this type costs depends very much on the product or service you are trying to promote. A very complex service or product may require a series of shorter videos or you may just need a very simple 15-second overview. It’s best to get in touch and have a chat about what you’re looking to achieve so we can find the right solution for you and your budget.
A product demo video shows your audience the key USPs of your product or service and may even demonstrate how it will help them directly. Traditionally a presenter may physically demonstrate a product by using it in real-time. More stylistic options have become much more popular in recent times with voice-over leading on-screen actions or even animated versions to both simplify the explanation and streamline the demonstration.