Let’s get one thing straight, ‘corporate video’ is not a dirty word. It does not mean an endless diatribe from a head of department that has the personality of wet cardboard, nor does it mean clip art style graphics that move about like a high school PowerPoint presentation. Corporate video just means a film or animation-based digital asset that is not for personal use. They are one of the most revolutionary tools in marketing since the email and every day a new bunch is being made to explain a product, reassure a customer, close a sale, entice a new audience, train staff, and ultimately help to grow effective organisations. Let’s be bold, let’s be beautiful; let’s make waves and give the corporate video a good name!
A corporate video is simply a video produced by a business or organisation. Though most often used to promote and raise awareness of a company’s brand as a whole, corporate videos can be used in a million different ways from HR films like training and recruitment to product promotions and service explainer videos. Essentially corporate video is any video that is not produced for personal use.
Yes. Here are a few yummy stats to give you an idea of the growth in this market and its efficacy. 64% of consumers purchase a product after watching a product video. 8 out of 10 people purchase software or an app after watching a video. Saas companies had a 41% higher closing rate if their proposal included a video….just sayin’.
The shorter the better is always a good way to go. Keep it tight so people watch it to the end. This means they get the full story and the call to action. That being said, do be advised by your corporate video company as recommended duration varies greatly from an animated corporate video, which would be around a minute, and an interview led case study film which would last around 3 minutes.
Use a trusted recommendation and ideally through a video company as you will also need to consider editing and delivering in the correct technical format. You need to make sure they understand lighting, have really good kit and know how to tell a story through pictures. Contact us today and we’ll help you get started!
There are so many different formats, styles, and messages that the list is virtually endless. From digital marketing content such as thought leadership videos, product demo videos, explainer videos, and social media teaser videos to functional films like training films, health and safety videos, recruitment videos, and sales tools. They offer consistency of message, a polished representation of your company, and credibility. Get in touch today to find out how you can use corporate video.