Video Marketing for the Construction Industry


Video marketing to streamline the construction industry


We offer a variety of video and animation options for the construction industry designed to optimise your business.

We offer a complete suite of video solutions including service promotion, project showcase films, health and safety videos, training videos, equipment explainer videos, time-lapse construction, case studies and testimonials as well as recruitment films.

Our videos are designed to reduce stress and increase the bottom line. With experience with companies like Travis Perkins, Keyline and PERI, we even have our own hardhats.

At Gnu we are an end-to-end video service including distribution and video marketing strategy to help make sure your video works in the way you want it to.

Click on the images below to see examples of our Construction Industry videos

So Very Creative Testimonial
SSE Testimonial
Billabong Testimonial


How can video be used to promote construction projects and services?

Video can be one of the most powerful marketing tools in your belt regardless of your industry.

There are many ways to use video in the construction industry, from informing stakeholders, impressing prospective clients, to internal staff training! Showcase a project with a beautiful timelapse highlighting the key features and design elements. Create a virtual tour to give potential customers an insight into the end product of a construction project or facility. Create informative and engaging safety videos to highlight the standards and regulations the company is following, and how each staff member can protect themselves and others. The list is endless!

If you’ve got a video in mind, or need some ideas, send us a message via our contact form or give us a ring on 01604 422911 to get cracking!

What are some best practices for creating effective video content for the construction industry?

When it comes to marketing, often the best way to promote something is to show it! Use timelapses and aerial footage to showcase the construction process, and beautiful cutaways to highlight key design elements and benefits. Add a personal touch to your videos by featuring the people involved in a project, from the guys on the ground to the client themselves; allow the passion and pride to shine through to your audience. Use high-quality footage and visuals to showcase your completed projects, the quality of the video reflecting the quality of your service.

So it’s very important that you use a reputable, reliable and high-quality production company to ensure your video reflects your expertise.

By the way, did we mention we’re a seasoned full-service video and animation production company trusted by clients such as Travis Perkins, Keyline and PERI? Well now you know, why not get in touch about your next construction video via our contact form 😉

How can we use video to showcase the quality and safety of our construction projects?

Video can be used to highlight safety protocols and processes in place during construction projects through footage of staff wearing protective equipment, testing equipment and testing safety systems. It can be used to showcase quality by creating a beautiful showreel highlighting key projects and craftsmanship, or a case study video to dive into a particular project with client testimonials and staff interviews.

Ultimately, whatever your video topic, ensuring it’s made with the highest quality equipment and professionals will ensure your expertise shines through.

How can video marketing help to differentiate our construction company from competitors?

Constructions companies are all the same, right? Of course not! So why should your videos be the same as your competitors?

There is always a fresh perspective and way of creating a video to help you stand out from the market. Don’t be afraid to get creative with it and let some of that personality shine through. It’s the people and expertise that make your company unique, so celebrate it with a video!

Here at Gnu, we’ve produced videos for clients such as Travis Perkin, Keyline and PERI to help them stand out from their competitors. Get in touch via our contact form to see how we can help you!

You're in good company