Video Marketing for Healthcare & Pharmaceutical


Getting started with video marketing at the right price with the best quality


Video marketing is one of the most powerful tools you can use to connect with your target audience and stand out in a crowded market. Here at Gnu, we offer a range of video solutions tailored specifically for the healthcare and pharmaceutical industries.

From explainer videos that clearly and concisely showcase your product or service, to promotional videos that increase brand awareness and boost conversions; we’ve got you covered.

Additionally, we can also provide animation videos, testimonial videos, and live-action videos that can be used to introduce your team, showcase customer/patient success stories and demonstrate the use of your product in real-life scenarios.

Our team of experts will work with you every step of the way to ensure that your videos are creative, engaging and effective. With our video marketing services, you’ll be able to connect with your target audience, increase conversions and take your business to the next level. Plus we’re really friendly, so that’s nice too.

At Gnu we are an end-to-end video service including distribution and video strategy to help make sure your video works in the way you want it to.

Click on the images below to see examples of our Healthcare and Pharmaceutical videos

AZ Testimonial
iAgri Testimonial
Deloitte Testimonial


Why is video marketing important for the healthcare and pharmaceutical industry?

With such a vast customer base, it can be difficult to ensure your message gets to the right people, whether that’s informing new and existing patients of a service, encouraging appointment attendance, reassuring nervous patients, or updating stakeholders.

Through video, you can make a more personal connection with your audience by narrowing down your demographic to build a stronger relationship based on trust.

How can healthcare and pharmaceutical providers use video marketing?

There are so many ways video can be used in the healthcare and pharmaceutical industry!

How about a promotional video designed to inform patients of a brand-new service at their local surgery? What about a patient testimonial video explaining the life-saving benefits of attending appointments and encouraging others to do so too? An educational video designed to explain a procedure and reassure nervous patients at the same time? An animated infographic designed to inform stakeholders of the ongoing success and achievements thanks to their investments – the list is endless!

What makes a successful video marketing campaign for the healthcare and pharmaceutical industry?

Knowing your audience is key. While you want to reach as many people as possible, narrowing down your demographic will ensure your video is seen by the right people and will garner better results.

Once we know all about your audience’s interests, concerns and needs, we can develop visuals and narratives that will appeal to them and hold their attention. We will work with your to ensure your message is clear and concise, your visuals are sensitive and appealing, and your video is as accurate as possible.

How can the success of a video marketing campaign for the healthcare and pharmaceutical industry be measured?

The metrics you’ll want to pay attention to will depend entirely on what your goal is.

Whether it’s a regional campaign designed to reassure and encourage patients to attend annual screenings, or a national campaign designed to spread awareness of the latest updates to a particular procedure. Looking at the view, engagement, lead generation, conversions and more will tell you everything you need to know.

At Gnu, we offer both video production and marketing services, to help make sure you get the most out of your video! So if you’re wondering where to start or have any questions, let us know! We’ll be more than happy to help 😊

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