Explainer animations have seen a massive surge in digital marketing strategy and with good reason. In simple terms, explainer videos are short online marketing videos used to explain your company’s product or service. Explainer videos are often placed on a landing page, your website’s home page, or a prominent product page. They make a complex idea simple, making a message engaging and helping to show that you really understand the challenges your customer faces. From 2D icon animations to more stylised graphics, Gnu Films specialises in really helping your customer have that ‘oh! I get it!!’ moment.
An explainer video can be live-action, animation or a blend of both. It often takes a complex idea and presents it in a simple way using various techniques including graphics, animation, and voice-over to show how a product or service works. Often it uses metaphors or shows an example of how it could work rather than literal demonstrations. This helps to differentiate your brand and your message from your competitors, it also strengthens your digital marketing strategy through SEO and SERP ratings.
Explainer videos follow the same production process as any video. We start with the messaging. What are the key points of the message and where are the sticking points? We then take that information away and work out how to explain it in a simpler way by using visuals. We produce a visual script or storyboard for the client to review. Often this is accompanied by some initial creatives to help visualise how it will all come together. If you are using the right explainer video company or animation studio it really should be very little effort on your part.
Yes! Using explainer videos is the perfect way to explain how your SaaS system streamlines the process, breaking down the selling points by explaining how they work and why your customer needs them. Its solution selling via video.
Explainer animation makers are software that allows you to make your own animations. It can be a real money saver if you have a good script and you know what you’re doing. However, most of us are not trained animators and we need a little help. At Gnu we have a shortcut service to fit those tough budgets AND meet brand expectations. Check out our Ugnoodle page to find out more. Animations start from as little as £550 +VAT for 30 seconds.
With most marketing and advertising videos, the shorter the better, but it does all come down essentially to how much you need to say and how much budget you have to play with. We would recommend keeping it around 60 seconds wherever possible. Our package animation service starts from just £550 +VAT for 30 seconds, and our video packages start from £1750 +VAT. Get in touch to find out more.