Talking heads are probably one of the most traditional forms of corporate video harking back to the 80s. But they’re so much more than that now! It’s more of a catch-all phrase to cover things like case studies, testimonials, and peer-to-peer reviews. People talking to people is about building trust, putting a face to a brand and having an ambassador to represent you. Whether that be a client, a customer, a member of staff, or your CEO! Talking heads are still an extremely relevant and valuable part of the marketing strategy.
For us, the most important thing is to keep that corporate storytelling interesting. There’s a real art form to conducting interviews and making your candidate feel extremely relaxed so that they act and speak naturally. All our interviews look good because we work with our clients to schedule correctly, to brief the candidate and create the perfect aesthetic.
The final bit of magic is, of course, in the editing. A large majority of the interviews do hit the cutting room floor because a tight succinct message is important. Cutaways (or general views), additional graphics, and stock footage really help to bring the message alive as well as serve the functional purpose of streamlining the interview itself. Take a look at our portfolio to find out more.
The average talking heads video that gets complete views is between 2 and 4 minutes, making the sweet spot 3 minutes long. If you’ve got a good interviewer, and more importantly a good editor, this should be easy to achieve.
It seems there’s always a new marketing buzzword flying about but it becomes a buzzword because it’s useful. ‘Corporate storytelling’ is about explaining the history, the heritage, or the origins of your business, brand, or product. By creating a story rather than a lecture you communicate your brand culture allowing your audience to identify with your value proposition. People prefer to buy into a culture rather than a product and in this way talking heads can offer a personable introduction to your company’s history.
We have tonnes of great examples of talking head videos from testimonial videos to case study films, thought leadership films, and of course, company flagship films. Much like the people in them, every film is completely different so get in touch and let’s have a chat about the sort of thing that you would like to do.
A talking heads film comes in many formats, it may also be referred to as a testimonial film or even a case study film. Talking heads can be used for recruitment, promotional material, credibility and authenticity, thought leadership films, and even product reviews. You can mix staff interviews with C-Suite interviews and even clients. The one thing they should all have in common is authentic communication. Your production company should be able to handle all logistics and practicalities, including scriptwriting, but the most important job is to put forward the right candidates. Not everybody is comfortable in front of a camera, choose someone who knows their topic without reading from a script, who presents themself well, and who can speak clearly, confidently, and passionately.
The top four hacks for looking good in a company video are looks, light, lines, location.
1. Looks. Make sure you are wearing non-branded clothing, try to stay away from spots stripes or colour or, most of all, a monochrome outfit. If you’re dressed in head to toe in black you risk looking too severe, if you’re wearing a stripy shirt it could make the camera strobe. Casual smart is a good way to go and whether you’re a man or woman don’t be afraid of a blemish stick.
2. Light. possibly one of the most important things and should be catered for by your production company. Where possible natural light is always the best option it’s extremely flattering so it’s ideal to do your interview in a large room with big windows. However if this is not possible your production company should bring suitable lighting with them – do not be tempted to film indoors in bad lighting. You will regret it.
3. Lines. Don’t be tempted to rehearse lines or try and memorise phrases, you will sound much better if you speak naturally and from the heart. Remember, all interviews will be edited down; you can take half of 1 sentence and add it to half of another one but you cannot change the way that somebody delivers the line. Understand your topic and then speak to the interviewer as you would a colleague or a friend and if you need to answer the question five times in a row to get yourself comfortable then do it.
4. Location. Last on the list but still just as important. A good backdrop can really bring an entire interview to life! A splash of colour or, more importantly, some depth of field (lots of space) will really help to create a beautiful visual. Plain, dull or flat surfaces in small rooms are the worst possible locations.