Tech Explainers


Video marketing to help support and promote financial technology companies every step of the way


In the ever-evolving world of tech, it’s crucial to stay ahead of the game. That’s where Gnu comes in.

We offer cost-effective solutions that keep you on top of market trends and demands. Our services include social media films for monitoring the market, stakeholder infographics for keeping stakeholders informed and reassured, and explainer videos for maximizing the use of your technology.

At Gnu, we understand the importance of being fast, smart, and up-to-date, which is why we make it our mission to simplify your operations, not complicate them. Contact us today to learn more about how we can help your business work smarter not harder.

At Gnu we are an end-to-end video service including distribution and video marketing strategy to help make sure your video works in the way you want it to.

Click on the images below to see examples of our Tech Explainer videos

Milton Keynes Chamber Commerce Testimonial
William Grant Testimonial
So Very Creative Testimonial


What is the purpose of a tech explainer video?

As with all explainer videos, the aim of the game is to make the complex easily understandable no matter how advanced the topic; everything can be explained simply without dumbing down. We will work with you to highlight the key pieces of information, and then translate it into layman’s terms without omitting the important stuff!

Whether your audience is top industry professionals who speak the same technical jargon, or your average Joe looking to learn more, we will adapt the language and tone of the script to suit your target audience and ensure that those concepts are easily understood, no matter how complex!

How does a tech explainer video benefit my business?

Well, that’s easy! Video is undoubtedly one of the most powerful digital marketing tools around!

An explainer film, whether video or animation (or a beautiful blend of both!) is designed to appeal to new and existing customers, whether that’s by explaining your amazing product, or the cool new update to an existing one. Explainer videos are carefully designed to dive into all the benefits of your product, showing your customers that you’re the only company they’ll ever need and giving you an edge over the competition!

What makes a good tech explainer video?

Good question!

The first step is always knowing your target audience, what they like, what they don’t like, where they like to hang out online, and what problem they have that your product/service solves!

Once we have this nailed down, we can focus on creating a clear and concise message in a visual style and tone that appeals to the audience without overcomplicating the matter. Also, keeping your video short and sweet will ensure you keep your audience’s attention for long enough to get your message across and get them to that all-important call to action!

Lastly, don’t be afraid to add a little fun to your video and let your company’s personality shine through!

How can I measure the success of my tech explainer video?

Well, that all depends on what your marketing goal is!

For brand/product awareness, you’d want to look at the views, engagements and reach metrics to see whether you’re attracting the right audience and by comparing it to previous video metrics/audience data, whether you’re attracting a wider audience than you have before.

If you’re looking to increase sales and drive traffic, turn to the click-through rate and drop-off rate to see how many of your audience get to the end of the video, and how many clicked that ‘Shop Now’ or ‘Find Out More’ button.

At Gnu, we offer both video production and marketing services, to help make sure you get the most out of your video! So if you’re wondering where to start or have any questions, let us know! We’ll be more than happy to help 😊

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