Software Explainers


Software Explainers that make sense to everyone


Our explainer animations make complex software easy to understand, helping your users become proficient in no time.

We offer a variety of animation styles to match your brand and cater to your target audience. Our team of experts will work with you every step of the way to ensure your animation meets your exact specifications.

With our software explainer animations, you’ll be able to communicate your message effectively and boost your user engagement.

At Gnu we are an end-to-end video service including distribution and video marketing strategy to help make sure your video works in the way you want it to.

Click on the images below to see examples of our Software Explainers

So Very Creative Testimonial
Argos Testimonial
Billabong Testimonial


What is the process of creating a software explainer video?

The production process for making a software explainer video is the same as making any other film; just because it’s corporate doesn’t mean it should get any less care and attention!

The first step is always chatting with our clients to find out what they want to make, what their goals are, and what they’ve seen that they like. We then like to try a demo of your software or chat it through with your developer to ensure we have the best possible understanding of your product and what features are important.

We then go into the pre-production stage (planning) which includes scripting and storyboarding and lots and lots of logistical work (don’t worry, we do most of this!) to ensure the film is everything that our client dreams of.

Next is the production stage; filming and animation!

Finally, we arrive at post-production for all the behind-the-scenes magic. At every stage, we ensure our client is happy with the direction before proceeding to the next step, and include amends rounds to make sure we get it right!

How can we ensure the video effectively demonstrates our software’s features and benefits?

Before producing any kind of creative for your video, we want to make sure we understand everything there is to know about your software, especially its features and benefits. Whether that’s by trying out a demo or chatting with your developers, we aim to understand the key benefits and features from your perspective and your customers!

We also include rounds of amends at every stage to make sure we’re getting across all the important information and that you’re happy before proceeding. Before the film goes live, we also encourage a small sample audience to test out the film’s effectiveness so there’s time to amend it before launching the real thing!

How can we make sure the explainer video is engaging and captures the attention of the audience?

Planning is key. Before you start planning out your video, you need to decide upon your message, audience and goal.

With this defined, your video production company will be able to work with you to write a strong script that effectively communicates your message to your target audience in a way they understand.

Next, the visuals are developed with your audience and message in mind to ensure that your company video doesn’t just look nice, but it appeals and engages to your target audience! (it definitely should also look pretty though 😉)

Finally, a clear call to action at the end of your film will direct your audience to, well, wherever you need them to go; your website, a survey, a phone number, the world’s your oyster!

The film should take into account the attention span of your target audience, and be of a suitable length to ensure your audience reach that all-important CTA!

Can you provide examples of other software explainer videos you have created?

We wouldn’t be a super video production company if we couldn’t! We have made all manner of software explainer videos over the years for a range of budgets and timeframes!

Check some of them above these FAQs!


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