Hashtags are crucial in the digital marketing world if you want to get your brand in front of your desired audience. By incorporating them into your marketing strategy, you’ll make your content stand out on social media and attract a demographic that’s interested in what you’re all about.
In our recent promotion ‘Lets Power the conversation’, we looked up the top 50 Video marketing hashtags for energy & utility companies and thought we’d share our research with you!
Energy and utility companies can score big with hashtags because it makes it super easy for customers to find their social pages and check out related content. So, how do we do it? If you’re already a hashtag connoisseur and just want to take a peek at the top 50 list, click here! Otherwise, read on for a quick guide to using hashtags :)
Hashtags 101
What is a Hashtag?
Hashtags are like magic for finding content on social media. Just add a “#” before a word or phrase like “#utilitycompany” or “#utilityservices” and voila, you can find all the posts about that topic in one place. They help keep things organized and make it a breeze to find the info you need. For energy and utility companies, hashtags are a must because they let customers join in on the conversation and get to know the company’s mission without getting overwhelmed by irrelevant info. So, you make sure that people can find what they’re looking for without having to waste time sifting through all the extra stuff.
Hashtags & SEO
In terms of SEO (Search Engine Optimisation), by adding hashtags to your social media posts and website, search engines can see that your content is related to those specific topics. This means you have a better shot of showing up at the top of search results when people are looking for what you have to offer. It’s like turning on a big ol’ spotlight for your online presence and making it easier for people to find you.
What’s the difference between keywords and hashtags I hear you ask? Hashtags and keywords are incredibly similar, the main difference is that while keywords don’t require the hash ‘#’ and can be used in any type of content, hashtags tend to be more specific to social media.
Combining hashtags with your video marketing is a winning formula for optimisation and increasing the reach and engagement of your content. This is because video and animation are highly effective attention-grabbers that convey information in a memorable way. Plus, social media platforms even give them priority over other content, which can help your content reach more people and get more engagement!
Branded Hashtags
Using branded hashtags in your videos can be a game-changer! Encourage your followers to use the hashtag when they share or talk about your videos, and watch the buzz around your company skyrocket. Think of how viral Christmas video campaigns use hashtags to keep the conversation going online, there’s no reason why you can’t also harness this strategy in the energy and utility industry! Plus, you’ll create a sense of community and get people talking about your brand!
Measuring Campaign Performance
Another perk of using hashtags is that they can help you track how well your content is doing and see if your campaigns are effective. By using this data, you can tweak your marketing strategy to make sure you’re reaching your target audience. Cool, right?
The hashtags make it easier to track specific content by checking the number of impressions, likes, shares, and comments that a particular tag receives – like a digital labelling system. This is super helpful for utility companies to understand their content performance and see where they can improve. Plus, using hashtags lets you track the reach of your content and see how far it’s spreading on social media. This way, you can figure out which hashtags work best for driving engagement and reach.
Hashtags & Video Marketing
Hashtags are a key tool for making your videos more discoverable on social media sites like Instagram, Twitter, Facebook, and even TikTok and LinkedIn. With hashtags, people can easily find relevant content they’re interested in, join in on conversations and be part of online communities.
Don’t forget to add hashtags to captions, titles, and descriptions to make it easier for people to find your videos. Including hashtags in your video strategy can help energy and utility companies connect with their target audience on social media. Make sure to research the best hashtags and use them everywhere, including social media, website, emails, and other marketing efforts.
Hashtag Best Practises for Video Marketing
When it comes to using hashtags in your video marketing, there are a few best practices to keep in mind. First and foremost, try to use hashtags that are relevant to the content of the video. Stick to a hashtag that accurately reflects the purpose of the video and can be used to identify it. If you’re highlighting a particular product or service, then use a hashtag specific to that offering. In other words, don’t just pick the top trending hashtags on Twitter or you might just end up with #throwbackthursday and #outfitoftheday which may not be quite what your target audience is looking for.
For example, for this article, the hashtags #digitalmarketing, #socialmediamarketing, and #contentmarketing will help marketers find our content.
Secondly, it’s important to keep your hashtag short and easy to remember so that it can be easily shared and remembered by viewers.
Thirdly, consider creating a branded hashtag that can be used to identify your videos. This’ll make it easy for viewers to find and connect with your other videos, which can boost your engagement and reach.
Finally, use storytelling to craft an effective hashtag. A good hashtag should capture the essence of the video and drive viewers to watch the video. You want a unique hashtag that resonates with viewers and encourages them to share it with their friends.
Top 50 Hashtags for Energy & Utility Companies
Some top hashtags for utility company services include:
#utilityservices
#energyefficient
#sustainability
#renewableenergy
#smartgrid
#electricity
#gas
#water
#recycling
#conservation
#technology
#solar
#power
#construction
#engineering
#solarenergy
#safety
#tomorrow
#energyfortomorrow
#innovation
#climatechange
#cop28
#saveenergy
#windturbine
#solarbattery
#SmartGrid2023
#CleanEnergy2023
#Sustainability2023
#GreenEnergy2023
#RenewableEnergy2023
#SolarEnergy2023
#Electrification2023
#EnergyEfficiency2023
#Innovation2023
#EnergyStorage2023
#FutureSmart2023
#NetZero2023
#EnergyDemocracy2023
#SmartCities2023
#SmartTechnology2023
#EnergyTransition2023
#GreenBuilding2023
#EfficientUtilities
#SmartUtilities
#EcoFriendlyUtilities
#UtilitiesForTomorrow
#EnergyInnovations
#UtilitySolutions
#EnergyEfficiencyGoals
#EnergyAwareness
By using these hashtags, utility companies can reach a wider audience and increase their visibility in search engine results. However, it’s important to remember to do your research and use hashtags that work for your campaign and your audience; not just what’s trending.
If this has whet your whistle for niche marketing techniques then check out some more on using hashtags in their awesome Hootsuite article ‘Using Hashtags in 2023’!
To wrap it up, hashtags are a game-changer for energy and utility companies. They can help you get more eyes on your videos and connect with your target audience on social media. If you use the right hashtags, you can join in on online conversations, spread the word about your brand, and drive traffic to your videos. All of this can lead to more engagement and sales for your business so it’s definitely worth putting some time into your hashtag strategy!
If you’re ready to dive into the world of video marketing or you want to know more, check out our video marketing services here or give us a ring on 01604 422 911 to have a chat with our lovely marketing strategist Eve, who will be able to chat through your needs and help find the best solution for you. Otherwise, you can send us an email to production@gnufilms.co.uk and request one of our rate cards or a brief form to fill out and send back. We’ll be in touch to make all your video marketing dreams come true!
