Explainer Animation


Explainer Animations making your business make sense


From social media marketing content to trade show videos, explainer animations are the ultimate product and service promotion tool. Teaching people ‘what, why and how’ is one of the most empowering marketing tools to help your audience to buy into your solution.

From script development to animation and post-production, we work closely with you to ensure that your explainer video is tailored to your specific needs and goals.

We use the latest animation techniques and software to bring your story to life in a way that will captivate your audience.

At Gnu we are an end-to-end video service including distribution and video marketing strategy to help make sure your video works in the way you want it to.

Click on the images below to see examples of our Explainer Animations

Milton Keynes Chamber Commerce Testimonial
William Grant Testimonial
So Very Creative Testimonial


What is the process for creating an explainer animation?

The production process for making an explainer animation is the same as making any other film; just because it’s corporate doesn’t mean it should get any less care and attention!

The first step is always chatting with our clients to find out what they want to make, what their goals are, and what they’ve seen that they like.

We then go into the pre-production stage (planning) which includes scripting and storyboarding and lots and lots of logistical work (don’t worry, we do most of this!) to ensure the film is everything that our client dreams of.

Next is the production stage; filming and animation!

Finally, we arrive at post-production for all the behind-the-scenes magic.

At every stage, we ensure our client is happy with the direction before proceeding to the next step, and include amends rounds to make sure we get it right!

How can we ensure the animation effectively explains our product or service?

The first step, arguably the most important step, of making an explainer animation happens long before any filmmaking starts. Before we dive into all things animation, you need to decide upon your message, audience and goal. With this defined, your video production company will be able to work with you to write a strong script that effectively communicates your message to your target audience in a way they understand.

Next, the visuals are developed with your audience and message in mind to ensure that your company video doesn’t just look nice, but it appeals and engages to your target audience! (it definitely should also look pretty though 😉)

Finally, a clear call to action at the end of your film will direct your audience to, well, wherever you need them to go; your website, a survey, a phone number, the world’s your oyster!

The film should take into account the attention span of your target audience, and be of a suitable length to ensure your audience reach that all-important CTA!

Can you accommodate our brand guidelines and style in the animation production?

Absolutely we can (we wouldn’t be much good if we couldn’t!). As an in-house film and animation production company, we have a talented team of creatives who can produce content in your exact style and branding to ensure each film is uniquely your own!

Check out our portfolio to see the many styles we’ve produced in the past – the opportunities are endless!

How do you handle revisions and changes during the animation production process?

Another excellent (and important) question!

At Gnu, we believe that your films should appeal to both you and your audience, so we include amends rounds at every stage of production to ensure that you are happy with your company film.

Whether you’re a lone marketer or a big corporation with many branding departments and stakeholders to please, we tailor our process to suit your needs and make sure everyone is happy before proceeding.

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