Energy and Services


Video marketing for Energy and Service companies


Energy and utility companies have a critical role to play in shaping our energy future.

Video marketing is an effective tool for promoting the adoption and investment in renewable energy sources, engaging customers and stakeholders, and sharing your company’s vision for a sustainable energy future.

With video, you can tell your story in a compelling way, highlighting your company’s commitment to sustainability, and educating customers on the benefits of renewable energy. Whether it’s through explainer videos, customer testimonials, or animated content, video marketing is a powerful tool for engaging audiences and driving change.

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Click on the images below to see examples of our Energy and Utility videos

SSE Testimonial
Deloitte Testimonial
iAgri Testimonial


What types of video content are best suited for energy and utility companies?

Energy and utility companies have a unique set of challenges and opportunities when it comes to marketing, and it’s important to understand what types of video content will be most effective for your company and your target audience.

Some of the most popular video content for energy and utility companies includes explainer videos, customer testimonials, explainer animations and system animations that illustrate the benefits of renewable energy and the impact of energy efficiency initiatives.

How can video help promote renewable energy and engage customers?

With video, energy and utility companies can share their vision for a sustainable future and educate customers on the benefits of renewable energy.

From explainer videos that break down complex topics in a simple and accessible way, to customer testimonials that showcase the impact of renewable energy initiatives, video has the power to engage and inspire audiences in a way that text and images cannot.

By leveraging the power of video, energy and utility companies can build trust with customers, increase brand awareness, and drive action towards the adoption and investment in renewable energy sources.

What are the key elements of a successful video marketing campaign for energy and utility companies?

When creating video content for your energy or utility company, it’s important to focus on key elements such as clear messaging, engaging visuals, and a strong call to action.

You’ll also want to think about how you will measure the success of your video marketing efforts, such as by tracking views, engagement, and conversions. Video marketing strategy and planning distribution is as important as the video production itself. 

How can energy and utility companies measure the impact of their video marketing efforts?
  1. Views: Track the number of views on your video content, including views on your company’s website and social media platforms.
  2. Engagement: Measure engagement metrics such as likes, comments, shares, and views on your video content.
  3. Conversion rates: Track the number of conversions resulting from your video marketing efforts, such as website visits or contact form submissions.
  4. Audience demographics: Gather information about the demographics of your video audience, including age, gender, and location.
  5. Social media metrics: Track metrics such as reach, impressions, and engagement on social media platforms where your video content is shared.
  6. Video analytics: Use video analytics tools to measure the effectiveness of your video content, including engagement metrics, audience retention, and drop-off rates.

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