Case studies are a fundamental part of your digital marketing toolkit. They sell the sizzle, explain the process, endorse the product but most of all it’s a customer testimonial video that adds authenticity to your marketing efforts. At Gnu we’ve been producing successful case study videos and testimonial films for over 14 years and they have never gone out of fashion. They range in length, style, presentation, and format – we’ve even animated a few – but consistently good results come from relatable marketing. Get in touch to find out how we can help you produce your case study videos!
The great thing about case study videos is that providing you have a good camera crew and editors, very little input is required from the client. The most important job for our customers at this stage is picking the right interviewees. This is vital. They must be calm under pressure, confident, and ideally a bit lively. It’s also a good idea to have a backup to interview in case your first choice suddenly can’t make it on the day.
A business video should always aim to be as short as possible to ensure maximum engagement from the audience. However, testimonials or case study videos ideally have people being interviewed in a relaxed manner so you are beholden to their natural speech patterns. Based on this, keep it as short as possible; make sure they get the core message across but don’t sound like a robot. On average, the minute mark is probably a safe ballpark.
Thanks to COVID, film technology has had to make great strides and now there are many solutions to filming long-distance interviews. These techniques will be utilised post-pandemic to make long-distance interviews quicker and cheaper to film. The technique will depend on the project’s budget, so get in touch to find out more.
Case study videos primarily consist of interviewing either one or several people to get their thoughts and opinions on your product or service. They are used for a wide variety of purposes such as recruitment films, brand promotion, product explainers, stakeholder videos, and credibility videos. They are useful as real-time reviews to help people form an impression of your company and your service. Alternatively, case study videos can also be based around a presentation of facts and statistics making a case for the efficacy of a product.
People will often use both terms to describe the same thing which is essentially video interviews of one or several people to endorse your product or service. It can be used in a variety of ways to promote anything from the internal culture of your company right the way through to the public-facing persuasive promotion of a product or service. A creative case study video is generally considered one of the most valuable tools in your digital marketing strategy by most marketing departments.