A corporate or ‘company video’ is not just a standard marketing tool but set amongst a market of many, so how do you make a great corporate video? What form should it take, should it be animation or film? And most importantly what should you include in your company video?
A better question is what it should not include!
One of the hardest things to do is deliver a tight, relevant and engaging message. This is because quality video production costs money and so you want to get as much bang for your buck as possible. But this means not cramming in as much as you feel befits the budget. Like all good marketing techniques, it’s about quality, not quantity.
A corporate video is, traditionally, much like a flagship film. It is the introducer film that should be on your front page, at the top of your Vimeo channel and the film to play at an exhibition. This means its top-level company information to wet the whistle.
But that aside, below we’ve put together a foolproof plan for your next company video : )
Give an overview of your services:
Whether you show or say it, the one thing that must be made clear is what you do. The film won’t necessarily be seen in the content of your website, so make sure your product or service is clear. Many nuanced services in particular often make the massive assumption that their target audience is primed – assume they are not. If you are a Carpentry service, don’t just lead with ‘we work with a rich variety of woods to create the ideal home solutions.’ This could mean anything, make sure you define yourself no matter how flowery the language eg: From fitted kitchen cabinets to 12 person dining tables, at GotWood we produce unique furniture for the home.’
Unless you’re Tesla, you probably don’t have a completely unique offering (no offence, I’m sure it's awesome though), so you gotta help your audience understand what’s separates you out. Focus on value, quality and don’t underestimate authenticity. Just don’t overload this section; 2 or 3 points will do the job.
Every brand has a personality whether you’re a new company or a well-established Bluechip, so make sure you include it. Don’t just follow the current trend either, make sure your language and content match your audience’s expectation of you.
Call to Action or CTA
It sounds obvious but it’s actually a very important one. Include your website and contact details, but also tagline, to recap your message and even show what reaching out can offer eg: a free consultation, an estimate, a one-to-one, more information, an info pack and so on.
At this point, you have enough information to hand over to your video production company. They should they be able to put together some creative proposals, script examples and offer you a more fully formed set of concepts that will hit the nail on the head.
And remember, time is money, so keep it short ; )
If you’re looking at getting a corporate film, a culture film, explainers or any type of video or animation, then get in touch on 01604 422911 or email us at firstname.lastname@example.org and we can help bring your brand to life. (see what I did there: - CTA – innit ; )