Best Corporate Animation Styles
Can animation do what I need it to?
Animation has far more flexibility than film. Animation can accommodate any part of your video marketing strategy and be designed to match your brand persona perfectly. This endless opportunity can become a challenge when you don’t know where to start, though.
Choosing an animation style
Some people have a clear idea already, it's something they have seen before, and some have no idea; they just know everyone else is doing it. Either way, when choosing a style, you should consider the following.
There are only 4 things you need to consider:
Demographics, by and large, have more latitude when it comes to moving images so if you can tickle their creative itch your message has a greater chance of hitting home because it not only resonates with them; it appeals.
Is it internal or external? Is it B2B, B2C or C-Suite? Why does this matter? Because it will affect how you tell the message both in tone and style. Certain industries favour certain approaches because certain personalities are drawn to certain sectors. Entertainment is a personal thing and you're about to make an ‘entertaining’ message, whether it's funny, smart or educational. This doesn’t mean play it safe, it means to think about where their ‘edges lie’, where does their boredom threshold sit, how good is their attention span and importantly what do they find funny?
Unsurprisingly, this will dictate some of your animation styles, also. If it’s some serious, negative or emotional material you’ll automatically be narrowed down to one end of the ‘sensible’ scale. But if it’s educational, brand awareness, a product launch or even training this opens up lots of options from flat 2D iconography to mixed media or even stop motion. The drier the message the more interesting the animation should be because much like a presentation or a talk, delivery is everything.
You get what you pay for. Animation takes time, someone has to make all the assets, draw them or build them, then animate everything you see on screen. Everything. Unlike film there is no overshooting or spare material; it’s all tailored. So the more complex an animation the more time it may take, and time is money, my friend ; )
Your brand, of course, plays a huge part in this, it’s core to the overall look and feel. Some have a 55,000-page brandbook, others just have their logo and front page website as a guide, either way, it's important to be sympathetic to the existing brand. Even if you’ve seen a really wicked animation - if it doesn’t fit your personality, colours or overall demeanour, then you may end up reminding your audience of a competitor rather than you. You stand out for a reason, honour that image.
That being said, the easiest thing to do is give us a call and chat through what you want. We have a detailed spec sheet that helps you to whittle down your ideas to what you need as well as what you want. We’ll put together a detailed proposal with a variety of creative ideas and budgets, tailored just for you!
So, the fun bit. Here are a few ideas to get you started:
Forviva – Paper cut out faux stop motion
AstraZeneca GXP – Iconography
My Family Vets