Video content comes in all shapes and sizes; in different formats. So when it comes to choosing, how do you know which is the most suited to you, your brand, and your marketing strategy? Never fear, the good people at Gnu HQ have whipped up a super helpful list of ‘What and Why’ to help make that all-important decision a bit easier!Read More
A corporate or ‘company video’ is not just a standard marketing tool but set amongst a market of many, so how do you make a great corporate video? What form should it take, should it be animation or film? And most importantly what should you include in your company video?
A better question is what it should not include!Read More
Does Size Matter?
When it comes to corporate video...yes. Keep it short and sweet. If you have your audience's attention then you need to keep it until the end of the film. This means you cannot:
go off on a tangent,
try to save money by cramming everything into one film,
exercise your inner Aronofsky/Scorsese
or let every department have their ‘input’ on the film.
Can animation do what I need it to?
Animation has far more flexibility than film. Animation can accommodate any part of your video marketing strategy and be designed to match your brand persona perfectly. This endless opportunity can become a challenge when you don’t know where to start, though.Read More
Gnu Films: Video production company for Northampton, Milton Keynes, Bedford and Leicester.
Shooting a corporate interview isn’t ever just a case of plonking someone down in front of a camera and flicking a switch. Sure, when it looks good, it looks easy, but the reality is that getting the footage you want out of an interview is pretty tough. A good interview will always require you to stick by a few simple rules, and luckily we’ve compiled a little list of what we think makes a corporate interview run smoothly.
Video production is great for a variety of uses. It comes in many formats and one video is not the same as another in the same way an instruction manual is not the same as a birthday card. Format, purpose and content are all key to using the right platform for the right message. Over a series of posts I’m going explore the plethora of options available. This month we going to look at testimonials or case studies as they are sometimes known.Read More
Ah if only there was a guaranteed way to make your video go viral. As a video production company if we had the secret sauce to do it every-time, I could have retired 10 years ago.
Going viral is like winning the internet lottery, there is always a certain element of luck to it . However there are things you can do to increase your chances so below are my top 5 tips for ‘Winning the Lottery’.Read More
1. An Actual Strategy!
A video marketing strategy is just that. Making a video is not enough. You need to know what it’s for, who it’s for and how you’re going to get them to see it. Youtube and Vimeo are video streaming platforms for millions of people – NOT targeted demographics. Once on youtube, you need to think about pushing the content through specific groups on linked –in, on your website, through e-shots, at exhibitions and – if your customer facing -your sales environment.Read More