We get it. There are countless marketing shows and events throughout the year, all claiming to be the one you just can't miss, the one that’s going to change your marketing life forever! So, what’s so special about this one? Well, here’s 8 reasons you should be attending Marketing Week Live 2019.Read More
Is it possible to get an EXPO film tomorrow?!!
Not really, because I’m not a time-traveling wizard. But if you have 4 days or more BEFORE the show…then yes, you have time to make a video for the show. Will I be judging you a teeny tiny bit for being disorganised? No, because I know how busy you are the rest of time, and anyway we’ll charge an expedited fee ; )Read More
Video content comes in all shapes and sizes; in different formats. So when it comes to choosing, how do you know which is the most suited to you, your brand, and your marketing strategy? Never fear, the good people at Gnu HQ have whipped up a super helpful list of ‘What and Why’ to help make that all-important decision a bit easier!Read More
A corporate or ‘company video’ is not just a standard marketing tool but set amongst a market of many, so how do you make a great corporate video? What form should it take, should it be animation or film? And most importantly what should you include in your company video?
A better question is what it should not include!Read More
Does Size Matter?
When it comes to corporate video...yes. Keep it short and sweet. If you have your audience's attention then you need to keep it until the end of the film. This means you cannot:
go off on a tangent,
try to save money by cramming everything into one film,
exercise your inner Aronofsky/Scorsese
or let every department have their ‘input’ on the film.
Can animation do what I need it to?
Animation has far more flexibility than film. Animation can accommodate any part of your video marketing strategy and be designed to match your brand persona perfectly. This endless opportunity can become a challenge when you don’t know where to start, though.Read More
Gnu Films: Video production company for Northampton, Milton Keynes, Bedford and Leicester.
Shooting a corporate interview isn’t ever just a case of plonking someone down in front of a camera and flicking a switch. Sure, when it looks good, it looks easy, but the reality is that getting the footage you want out of an interview is pretty tough. A good interview will always require you to stick by a few simple rules, and luckily we’ve compiled a little list of what we think makes a corporate interview run smoothly.
Video production is great for a variety of uses. It comes in many formats and one video is not the same as another in the same way an instruction manual is not the same as a birthday card. Format, purpose and content are all key to using the right platform for the right message. Over a series of posts I’m going explore the plethora of options available. This month we going to look at testimonials or case studies as they are sometimes known.Read More