Explainer Videos to Engage and Educate.
Readtime: 6 mins
Medical and Healthcare explainer videos are an effective way to simplify complex medical topics, making them easier to understand while also fostering trust and empathy. Below we’ve highlighted some stand out examples from Gnu Films that have made a real impact by educating, engaging and building stronger connections with audiences.
What is an Explainer Video?
An explainer video is a short, engaging video that helps introduce a product, service, or idea in a way that’s easy to follow and understand. They often feature animation, which helps make complicated concepts more accessible and engaging to watch. These videos are ideal for websites, social media and ads, offering a creative and effective way to tell your brand’s story.
With the right production team, anyone—no matter the industry—can create an explainer video that boosts marketing and drives audience engagement. These videos are widely used in marketing, sales, and training.
12 of the Best Medical and Healthcare Explainer Videos
Types of Explainer Videos
- Live-action: Uses real people and settings to build a personal connection.
- Animated: Uses motion graphics, characters, or whiteboard animation.
- Whiteboard Animation: A hand-drawn market pen style that illustrates key points.
- Screencast: Captures a digital screen to show and explain software or tutorials.
Best Practices for Creating Explainer Videos
- Keep videos between 60-90 seconds for maximum engagement.
- Use simple, conversational language.
- Focus on a single, clear message.
- Incorporate branding elements subtly.
- Use professional voiceover artists and professional visuals.
1. AstraZeneca Pharmaceutical YHP Explainer
A chalkboard-style animation, similar to a whiteboard animation, that explains AstraZeneca’s efforts to combat the spread of non-communicable diseases among young people globally.
2. NHS Blood and Transport: FAIR
An animated healthcare explainer breaks down how NHS Blood and Transport is making blood donation more inclusive for everyone.
3.NHS: Diabetic Eye Screening Programme
A relatable video that raises awareness about diabetic eye screening, featuring real stories from people who’ve benefited from the program..
4.University of East Anglia: CareCoach
A guided explainer about the CareCoach program for dementia carers, sharing real user experiences to help new carers feel supported and informed
5. Greensleeves Care: How Do I Talk to Grandma?
A bespoke character animation designed to supports carers with young children to help them understand and communicate with older family members who have dementia.
6. NHS Blood and Transport: Prophesy
This animated explainer walks cardiac surgery patients through a clinical trial for a new post-surgery medication.
7. APEX: Flexi-Air Hybrid Mattress
A 3D animated video that gives a detailed look at the benefits of APEX’s Flexi-Air mattress for hospital patients.
8. NHS: Hospital Discharge
A simple, friendly animation to help patients understand what to expect when leaving the hospital, making the transition smoother and less stressful.
9. APEX: Decontamination Service
A step-by-step animated explainer that shows how APEX’s mattress cleaning and decontamination service works to maintain safety and hygiene..
10.CVS: MiPetCover Insurance
A promotional explainer that uses a bright, simple animation style to help pet owners understand the importance of pet insurance (yes we make healthcare explainers for pet owners as well!).
Why Healthcare Explainers Are So Effective
- Clarifying New Healthcare Information: Animations make even the newest healthcare advancements easier to understand, helping both patients and providers stay up to date.
- Simplifying Device Usage: Whether it’s how to use a medical device or follow a treatment plan, animations offer simple, visual guides that boost safety and compliance.
- Building Trust: Clear, professional animations build credibility, reassuring patients and their families about procedures and treatments.
- 24/7 Patient Resources: An online, on-demand resource that is always available for patients, providing guidance and reassurance out of hours.
- Boosting Sales and Conversion: Healthcare brands can use animation to highlight the benefits of their services, driving engagement and encouraging action.
- Perfect for Social Media: Video is highly shareable, making it a great way to catch attention, build awareness, and educate a wide audience across social platforms.
Ready to Make an Impact?
If you’re thinking about creating a healthcare explainer video, we’re here to help! Our team at Gnu Films is passionate about bringing your ideas to life in a way that resonates with your audience—whether it’s for patient education, social media, or training.